Branding
Packaging
Limited Edition
Art Direction
CURAPROX | Bosnian Limited Edition
A limited-edition packaging and art direction concept for CURAPROX — translating Bosnian cultural heritage into a collectible, premium design language for the Swiss oral-care icon.
- Client
- CURAPROX
- Year
- 2025
- Discipline
- Branding
- Role
- Design & Direction
CBBranding
Challenge
CURAPROX is globally recognised for its bold, playful design. A Bosnian limited edition had to honour local heritage while staying unmistakably CURAPROX and feeling collectible, not touristic.
Solution
A refined system drawing on Bosnian motifs, craft and colour — applied to packaging, surface pattern and launch visuals — that elevates the product into a design object worth keeping.
Gallery
CBBranding
CBBranding
CBBranding
CBBranding
Gallery is image-ready — drop files in /public/projects/curaprox-bosnian-limited-edition/ and list them in data/projects.ts.